The hair removal wax market is expected to reach $18.8 million by 2026 — expanding at a CAGR of 9.4% during the forecast period, according to this new report by Transparency Market Research.

Waxing offers clean and clear skin for a longer duration as compared to the other alternatives. It can be easily carried out on any area of the body, including eyebrows, face, bikini area, legs, arms, back, abdomen, and feet.

Driving Demand

The demand for hair removal solutions is much higher in beauty salons & spas and is anticipated to continue rising over the next few years. Plus, the rise in popularity of at-home hair removal wax techniques with the usage of wax strips among the younger and adult generations is likely to boost the hair removal wax market.

In addition, more men are seeking waxing services as tailored grooming becomes mainstream, and women of all ages are looking for alternatives to shaving to achieve smooth skin. This is expected to propel the market. While more than 90% of today’s wax users are women, the number of men waxing their chests, backs, ears, nose, and other areas is increasing steadily.

Leading Brands

Some of the leading players of the hair removal wax market are American International Industries, Church & Dwight Co., Inc. (Nair), Coloris Cosmetics, FILO BIANCO S.r.l.,GiGi, Harley Wax, Jax Wax Australia, Karaver, Kera-Ban Wax Products, Lee-Chem Laboratories (Mandy’s), MarzenaBodyCare, Inc., Parissa Laboratories Inc., PerronRigot, Reckitt Benckiser (Veet), Sally Hansen, Starpil Wax Co., Sue Ismiel and Daughters (Nad’s), The Darent Wax Company Ltd., and Xanitalia.

The companies involved in this market are concentrating on research and development activities along with product innovation to strengthen their foothold in the market.